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Catch the MICE announces collaborative agreement with EVENTIT

Catch the MICE Limited, who head up the business development and client support in the UK and Ireland on behalf of Vii-Events, are pleased to announce a long-term collaborative partnership with EVENTIT – Scotland’s only trade show for business events, meetings, incentives and hospitality professionals.

The Vii-Events collaboration provides EVENTIT with a bespoke virtual environment in which to not only host a series of EVENTIT events and showcases, but also a virtual showroom for their exhibitors. This virtual environment will provide a permanent resource and on-line solution for delegates to access suppliers within the virtual environment throughout the entire year.

The environment will also be used to host the free to attend EVENTIT Virtual Educational Showcase Series aimed at assisting MICE professionals navigate the ongoing changes within the sector and equipping everyone with ideas, resources and connections to maximise new opportunities in 2022. The first event on Friday 4 February focuses on Exploring Event Tech Solutions and registration opens HERE today.

Importantly for everyone involved, this virtual showroom and event environment will provide an opportunity for event planners to experience Vii-Events’ virtual award-winning platform first-hand as it extends the opportunity for networking in a global environment, removing the current challenges regarding travel and event planning logistics.

Stuart Mitchell, Managing Director of Catch the MICE Limited who exhibited and spoke at the Scottish Event Show last year and also hosted an exclusive group of buyers to the event, as part of Catch the MICE’s #MICEClub initiative, said “it’s great to be working with Judith, Shona and the team at EVENTIT, as they completely understand the importance of providing a virtual event solution, as part of their overall event (including in-person) strategy. This collaborative agreement was finalised at the Event Tech Live show in November, after we collected the award for Best Exhibition Technology, on behalf of Vii-Events, at the show and I look forward to working with the team over the coming years and supporting them as we all adapt to new ways of delivering events”.

Stas Zaslavsky, Co-Founder and CEO of Vii-Events who has personally been involved with this collaboration said: “It is vitally important for us to be visible across the entire UK and to have our strategic partner, Catch the MICE, working so closely with EVENTIT and the Scottish Event market on a regular basis is such great news. It is a partnership made in heaven, as it provides a huge opportunity for everyone, we look forward to supporting the wider team and making this a win for everyone”.

Judith Wilson, Director at EVENTIT said “We are so excited about this collaboration as it enables us to provide a truly hybrid programme of events throughout the year, which supports our flagship trade show EVENTIT on 13 September. It’s great to have an award-winning team behind us. I have witnessed how Catch the MICE has chosen to work with the best virtual platforms on the market and we share their passion about helping and guiding event professionals in the virtual / hybrid and live-events world.

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