Business Consultancy
Transforming Your Business Today for Tomorrow
In the world of business, a solid commercial and structured foundation is non-negotiable. Weak market presence, unclear messaging, and operational failures can derail success. Without visibility, clients won't find you; confused messaging erodes trust; and inefficiency drives them away. The Catch the MICE five-point framework addresses these issues head-on by enhancing market presence, clarifying messaging, and optimising operations. With comprehensive staff training and thorough system reviews, your business becomes the top choice for MICE engagements, achieving key objectives and attracting clients.
Expert Consultancy to Drive Growth
Our Pedigree...
Stuart Mitchell, a seasoned professional in the events and hospitality industry, brings a wealth of experience from his tenure at prominent venues and organisations. With a track record of managing large-scale events and ensuring seamless operations, in addition to his representation services, his expertise is well established. At the Oval Cricket Ground and at Wembley, as part of the senior management team, Stuart honed his skills in delivering exceptional guest experiences. As General Manager at Manchester Central (formerly GMEX), he oversaw numerous high-profile events and exhibitions, solidifying his reputation in venue management and event execution.
Stuart's role as National Operations Director within Compass Group, a global leader in food and support services, was pivotal in securing multi-million-pound tenders and overseeing complex mobilisations across government and local authorities. Managing over 300 national venues, he expanded his operational knowledge and strategic management skills, contributing to Compass Group's esteemed reputation for quality and service excellence. His diverse background, including re-positioning and relaunching hotels, venues, and businesses, underscores his adaptability and commitment to transforming commercial returns.
Catch the MICE can drive transformative change in your business, delivering exceptional results and sustainable growth across multiple sectors. With over 30 years of trusted hospitality, event and business planning experience, Stuart's extensive network and strategic insights can significantly enhance the commercial trajectory of any organisation. His comprehensive approach and deep expertise make him an invaluable asset in achieving business transformation and commercial success. Need more help? Our sister company, SDCM Consulting, works with a network of trusted associate expert consultants - we can assist.
Our Five-Point framework to optimise
your MICE Business
Often, when we are appointed, we find that there are fundamental reasons lying within the business which is limiting MICE sales. With overstretched in-house teams, we can help and support the transition to a healthier commercial position. The "Catch the MICE" five-point framework strengthens key areas within your business to assist in increasing MICE (Meetings, Incentives, Conferences, and Exhibitions) business:​
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Market Presence Enhancement:
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Boost visibility with strategic marketing, optimised digital platforms, and active networking.
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Message Clarity:
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Maintain consistent branding, clear value propositions, and client-centric communication.
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Operational Optimisation:
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Enhance efficiency through streamlined processes, technology integration, and quality control.
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Comprehensive Staff Training:
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Focus on skill development, customer service excellence, and leadership training.
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Systematic Reviews and Adjustments:
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Conduct regular audits, gather client feedback, and support continuous improvement.​
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Implementing this framework will not only reset your commercial road map but also help establish your business as a preferred choice for event planners - assisting with budget achievement, operational objectives and client retention.